Building it up, breaking it down
U.K. boy band rocks PSUC
Published: Thursday, September 29, 2011
Updated: Thursday, September 29, 2011 21:09
U.K. boy band and X Factor finalist One Direction arrived at Plattsburgh State last Wednesday to shoot their video "Got to Be You."
PSUC Executive Director for Marketing and Communication Bryce Hoffman said he received a request from the band's representative to shoot a video on campus.
"We want to make sure that anyone who comes to campus is legitimate and they're going to reflect the campus in a positive way," he said. "So we looked into it. It looked like a great deal for us. They're an enormous band in the U.K. They have the No. 1 single right now in the U.K. charts."
Hoffman said One Direction had 4.5 million views on YouTube when he checked them out, and now they have more than 10 million.
"They exploded within the last month," he said.
One Direction publicist Kim Davidson felt PSUC's location would be essential for the video shoot.
"For us, it is all about location and getting all of these amazing shots," she said. "The buildings are just so beautiful. We have been shooting a lot in the mountains, so that's why we are here."
Davidson said that last week, One Direction had the biggest selling single in the U.K. They're album comes out in November.
The band is becoming increasingly known to fans in the U.K., and they are looking forward to making more music.
"They came third in the competition in X Factor," Lauren Williams, an international student from the U.K., said. "I voted for them."
Williams said their performance on the original U.K. X Factor last year was what made people more aware of them.
But, PSUC student Abigayle Ploetz said she found out about them on the social networking site Tumblr.
"Somebody posted about them, so I decided to look them up," Ploetz said. "I became a fangirl really quickly."
PSUC student Jess Russell also heard of them through someone else. She said her friend is a big fan and made her listen to the band.
"They're very good, they're very talented and they're cute, so that helps," Russell said.
Ploetz said One Direction's song "What Makes You Beautiful" is the best song she has heard in a long time.
Williams and her friend Helen Dawson, another PSUC international student from U.K., got a chance to speak to them before the shoot.
"They asked us what we were doing here and where we were from," Williams said.
Afterword, Williams said the band jokingly began to imitate her accent.
Both Dawson and Williams said they were surprised to see the hit-single band at PSUC.
"We asked what are they doing at Plattsburgh," Williams said.
Ploetz said she was also shocked to see the band in person.
"I love the band, but I never thought I'd see them come to Plattsburgh," she said.
Russell felt it was cool to see them because she would have never guessed they would come to a place like Plattsburgh.
Dawson said the band probably choose PSUC because of the nice buildings.
They also said they are going to tell friends and family about their encounter with One Direction.
"I'm going to put this on Facebook," Williams said.
Fayla Coons was excited to see the band in person.
"It is amazing to see something like this happening," she said.
In addition, PSUC students think it's a foot in the door for One Direction to tour in more places and attracting other artists who may want to come to Plattsburgh.
"I hope that means that they're going to get even more famous here in America, too," Coons said.
Russell said they chose a great place to shoot their music video.
"It gives Plattsburgh a bit of a lift to have famous people come in the area," Dawson said. "It may make more people want to come here."